Hi Andrew, Do you know of any good, cheap Live Chat software for small businesses? I run an online shop (part time, more like a hobby for me) and currently working on improving conversion rates. Would Live Chat help me achieve that? And is it a good idea at all if I can’t be “online” all day long due to other commitments? Thanks so much! Tracey, Devon Hi Tracey, Thanks for your q...

Hi Andrew, I have an online shop selling paper products (mostly labels, envelopes & other packaging materials) and have a pretty large customer base (1800 records so far). I was planning to send out a newsletter or some sort of e-mail promotion but struggling with formatting – do I need to get a designer to create a full colour advert and then code it into HTML? Or plain text e-mail woul...

Do you have any advice on how to best plan for up-coming holiday season? What would be the best time to start promoting for Halloween and Christmas? Maybe it’s too early yet but I can’t wait for shoppers to come back online after rather quite summer period I do sell all kinds of products on eBay, mainly As Seen On TV stuff and similar goods (many orders go as gifts). Best, Nigel (UK...

Hi Andrew, I would like to ask you some advice on marketing activities I could do to improve my numbers on eBay. A little bit of background info – I’m selling PC/MP4/iPod etc. accessories (like cases, cables, docking stations, decals) and doing pretty good actually – getting some 20-30 sales a day with an average profit margin of 30%. Now, seeing all those people coming to our li...

Dear Andrew, I have recently started my very own online shop selling clothing for over-sized people. I’m also selling on eBay. eBay is doing pretty good but to be honest, not much luck with shop so far—I have only got few sales and all of them were from my past eBay buyers. I have heard that PPC is something I should definitely look into. The problem is I’m totally new to all this, a...

I’m just about to start up an eBay business selling high quality innovative baby products (creating a niche) so generally the products are expensive e.g. one product I’m selling for £600. So would a 30 day money back guarantee be a good idea in a customer confidence/amount of returns ratio. Many Thanks, Matt Thanks for your question, it’s a good one and it really doesn’t matter what you s...