» Marketing Strategies
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Product Videos MADE EASY!Hi Andrew, Your Perfect HD Camcorder for Product Videos article made me think more about product videos and how they can be used to increase conversion rates on my online shop. I really didn’t know that you can get a decent quality videos for this purpose using a cheap, 50 quid web camera! I’m really tempted to give this a go. My only concern at the moment is that I’m not sure I ...
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5 Tips to Recruit SUPER Affiliates!Dear Andrew, I’m one of your loyal followers, owner of the Easy Auction Business & Second Income Generator courses. Thanks to you I have built up a decent sized online business and now mostly concentrate my efforts on my online shop, which brings in 90%+ of my current revenue. It’s doing well and I plan to quit my day job by the end of this year. So I’m not a newbie and have...
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Guarantee – The Good, The Bad and The Ugly!I’m just about to start up an eBay business selling high quality innovative baby products (creating a niche) so generally the products are expensive e.g. one product I’m selling for £600. So would a 30 day money back guarantee be a good idea in a customer confidence/amount of returns ratio. Many Thanks, Matt Thanks for your question, it’s a good one and it really doesn’t matter what you ...
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Starting A NEW Business – Is This a Good Idea?Hey Andrew! I’m relatively new to the whole ” sell stuff online world” but already learning a lot from your websites and videos so thanks for that! I want to start a new business (this will be my first business venture) selling furniture online – do you think it’s a good idea? I have about $3000 to invest into this venture. Best Regards, John, Washington DC Hi John!...
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How To Increase Average Order Value?Hi Andrew, I have an online shop in sports supplements market (protein powders, bars, energy drinks etc.). While I’m doing ok in terms of sales/revenue, I would like to ask for any tips on increasing average order value? We use courier company for all deliveries, so it’s pretty expensive. At the moment we split shipping cost with the customer 50/50 (3 quid for each) which obviously low...
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BEST Live Chat Software for E-commerce Shops!Hi Andrew, Do you know of any good, cheap Live Chat software for small businesses? I run an online shop (part time, more like a hobby for me) and currently working on improving conversion rates. Would Live Chat help me achieve that? And is it a good idea at all if I can’t be “online” all day long due to other commitments? Thanks so much! Tracey, Devon Hi Tracey, Thanks for your q...
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Full HTML or Plain Text PROMO E-mails?Hi Andrew, I have an online shop selling paper products (mostly labels, envelopes & other packaging materials) and have a pretty large customer base (1800 records so far). I was planning to send out a newsletter or some sort of e-mail promotion but struggling with formatting – do I need to get a designer to create a full colour advert and then code it into HTML? Or plain text e-mail woul...
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Holiday Season Starts NOW! (We LOVE Offers!)Do you have any advice on how to best plan for up-coming holiday season? What would be the best time to start promoting for Halloween and Christmas? Maybe it’s too early yet but I can’t wait for shoppers to come back online after rather quite summer period I do sell all kinds of products on eBay, mainly As Seen On TV stuff and similar goods (many orders go as gifts). Best, Nigel (UK...
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How To Make MORE Money on eBay?Hi Andrew, I would like to ask you some advice on marketing activities I could do to improve my numbers on eBay. A little bit of background info – I’m selling PC/MP4/iPod etc. accessories (like cases, cables, docking stations, decals) and doing pretty good actually – getting some 20-30 sales a day with an average profit margin of 30%. Now, seeing all those people coming to our li...
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3 Steps and You’re a PPC PRO!Dear Andrew, I have recently started my very own online shop selling clothing for over-sized people. I’m also selling on eBay. eBay is doing pretty good but to be honest, not much luck with shop so far—I have only got few sales and all of them were from my past eBay buyers. I have heard that PPC is something I should definitely look into. The problem is I’m totally new to all this, a...











